East End Foods

Extra Hot Chilli Powder

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Want to fire up the temperature, and your metabolism, this Winter? Well, there is so much more to our extra hot chilli powder than meets the...spice tolerance. Yes, our fiery little spice bombs are of superior quality ground in the UK from whole chillies, but – before you get all hot under the collar – let us explain why you ought to start feeling the heat! You can blame it all on Capsaicin, the culprit – sorry, compound – held responsible for setting your mouth on fire; but what if we told you the red-hot rascal temporarily raises your body temperature in doing so which may help you burn calories and fat! What’s more, some research suggests its anti-inflammatory and antimicrobial perks can boost immunity, lower blood pressure and cholesterol levels and even relieve pain! Glow up with vitamin C and other antioxidants found in chilli powder which may reduce the risk of chronic diseases. And, if that’s not enough to put fire in your belly, you’d do well to note that Capsaicin can trigger endorphin release reducing stress levels and making you feel happy! No way?! Burn, baby, burn!

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Internal / Staff:

East End extra hot chilli powder is of superior quality vs Heera & Rajah; it’s ground in the UK from whole chillies. Chilli is known to improve heart health, increase metabolic rate, improve digestion, and boost your immune system. Chillies contain a compound called Capsaicin which is responsible for the heat you feel in your mouth; it also temporarily raises your body temperature in doing so which may help you burn calories and fat. What’s more, some research suggests its anti-inflammatory and antimicrobial properties can boost immunity, lower blood pressure and cholesterol levels, and even relieve pain. Capsaicin can trigger endorphin release reducing stress levels and helping improve mood. Chilli powder contains vitamin C and other antioxidants which may potentially reduce the risk of chronic diseases.

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Ground Turmeric

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Think you know turmeric? Think again! We all know this sunny little root is good for our guts, it’s anti-inflammatory, it’s jam-packed with antioxidants, it can soothe arthritis, boost immunity, and even bat away the blues, but is the odd shot of the gorgeous gold stuff when we’ve lost a little shine really going to do the trick? Well, you’re not wrong, turmeric indeed contains an outrageously active antioxidant called curcumin which really is the star of the show! It’s the reason it’s yellow for starters…not to mention its wonderfully warming wellness perks. But, as with most things in life, the key you might be missing is consistency! Rome wasn’t built in a day; it was, rather, a daily commitment. Get some goss from your GP on your recommended daily dose, especially if you’re diabetic or on blood-thinners, otherwise spice things up slowly, stick to the suggested amounts and - want more good news? Consuming turmeric with a fat source like avocadoes, nut butter, and olive oil aids its absorption! Just another reason to yearn for the yellow spice! Top marks for turmeric!

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Internal / Staff:

Turmeric is a yellow/gold spice that comes from the turmeric plant. It’s renowned for supporting gut health, boosting immunity and helping fight depression. Historically, it’s been used in Ayurvedic medicine, mainly in South Asia, for many conditions, including rheumatism, fatigue, pain and breathing problems. The key active compound in turmeric, curcumin, is believed to have various health benefits, including anti-inflammatory and antioxidant properties. Research suggests the soothing effects of curcumin soothe arthritis and may even help reverse some of the phases of heart disease, such as atherosclerosis and atrial arrhythmias. Curcumin also improves the function of the endothelium, which works by helping to regulate blood pressure and blood clotting, among many other things. The key with reaping the benefits of turmeric is consistency. The recommended dose of turmeric is between 2.5 to 5g a day, but if you take drugs like blood thinners or diabetes medicine, ask your doctor before using turmeric as a treatment as it can interact with other medicines. Consuming turmeric with a fat source like avocadoes, nut butter, and olive oil aids its absorption.

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Red Split Lentils

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Before you act on im-pulse and accuse us of making your belly bloat, we’d love it if you lent us your ear so we can demonstrate our exceptional nutritional quote. People think we’re just for veggies; it is true our plant-based protein is second to none – but we even complement meat dishes so we can be enjoyed by everyone! People seem to think that in healthiness we lack, but we’re rich in fibre, iron, potassium, and B vitamins, plus we can help keep your blood sugar levels on track. You may think we give you the belly ache, but it’s possible your belief is a minor mistake; we support your gut and compared to most we’re softer and easier to digest – I promise I’m not trying to make this into a lentil contest. My vibrant red colour is deliberate you see, so you can tell the difference between brown, green and me. I cook much faster and break down into something quite mushy, so for soups, curries, salads, fillings, casseroles and dal, my textures pretty cushy. Finally, for the myth I’m high maintenance and take ages to prepare, kindly note that I don’t even need soaking…just so you’re aware!

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Internal / Staff:

East End Red Split Lentils are superior in quality to Natco. They’re a versatile, nutrient-rich source of high-quality plant-based protein that can be used for endless dishes, including ones containing meat. They’re rich in fibre, iron, potassium and B Vitamins, they support gut health and can also help regulate blood sugar levels. They are low in sodium and saturated fat. Red lentils are generally easier to digest compared to other types of lentils because they have a softer texture and cook down more thoroughly. Soaking or rinsing lentils before cooking may also help alleviate some of these digestion issues. They can be used in soups, curries, salads, fillings, casseroles and dal; they can also be blended into a paste for fillings or used to create lentil flour for gluten-free recipes. They are quick and easy to prepare, and they don’t require soaking like some other legumes.

 

Chakki Atta

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The mill, the myth, the legend?

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“Chakki Atta is not nutritious”

“Chakki Atta is hard to digest”                                          

 “Chakki Atta is fattening”

 “Chakki Atta is full of additives”

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Do you believe everything you hear? Let’s put these myths through our mill:

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• Our premium Chakki Atta is lovingly made here in the UK from the finest quality wheat by our legendary method of traditional stone milling. Minimally processed to preserve its natural goodies, it happily boasts more fibre, vitamins, and minerals compared to refined flour. Plus, our wheat flour is swimming in B-vitamins, iron, magnesium, and zinc. Hero.

• The fibre content in our wholesome wheat flour helps tap into your tum’s digestion and is good for your gut! Winner.

• Chakki Atta is a complex carb so it’s miraculous at maintaining stable blood sugar levels; it’s fantastic fuel for diabetics or those looking to stay energised throughout the day. Want the best news? It keeps you fuller for longer! Genius.

• Our Chakki Atta is free from nasty additives, but full of kind nutrients. LEGEND.

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Internal / Staff:

East End Chakki Atta is of superior quality to Aashirvaad and is the Number 1 premium Chakki Atta in the UK. It is made in the UK from the finest quality wheat through a process of traditional stone-ground milling to preserve its natural goodness. Because Chakki Atta is made from whole wheat, it retains more of the wheat’s nutritional content compared to refined white flour (maida); it is high in fibre, protein, iron, magnesium, zinc and vitamins which are naturally present in the wheat; it also has a low glycaemic index meaning it’s a great substitute for diabetics or those looking to maintain steady sugar and energy levels. This traditional Chakki Atta is perfect for making authentic roti, chapati and paratha; it is free from additives and is suitable for vegetarians. It is known for its slightly coarser texture, richer flavour, and higher fibre content, making it a healthier choice for many people.

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Ghee

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 Ghee! I can believe it’s not butter!

So, you’ve been avoiding ghee because it’s calorific, but have you got your facts right?

You’re not wrong: at around 120-130 calories per tbsp, Ghee is a high-fat food and – of course – if you overindulge, you may well pile on the pounds. However, just like the much-loved avocado, when eaten in moderation, this little lactose-free nutty delight can play a big role in a balanced diet. You’re right: ghee contains mostly saturated fats. But what you may not know is it also contains short-chain fatty acids like butyrate, which has been linked to reducing inflammation, balancing blood sugar, regulating metabolism, supporting heart and gut health and some early studies even suggest – wait for it – reducing fat storage and calorie intake! Gee ghee! What is certain is that it has a higher smoke point than butter, making it much more suitable for cooking at high temperatures without breaking down into harmful compounds. Ultimately, ghee’s not "fattening” as such but, because it is calorie-dense, a little must go a long way. When used in moderation, ghee can deliver its deliciously rich, notoriously nutty flavour alongside real health benefits, without the calorie price tag.

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Internal / Staff:

 East End Ghee is of superior quality vs KTC. Ghee is a high-fat food, however, when eaten in moderation, this rich and nutty lactose-free alternative to butter can form part of a balanced diet. Ghee contains mostly saturated fats, but it also contains short-chain fatty acids like butyrate, which has been linked to reducing inflammation, balancing blood sugar, regulating metabolism, supporting heart and gut health and - some early studies even suggest – reducing fat storage and calorie intake. More research is required in relation to weight management; however, what is certain is that it has a higher smoke point than butter, making it much more suitable for cooking at high temperatures without breaking down into harmful compounds. Ultimately, ghee’s not "fattening” as such but, because it is calorie-dense, a little must go a long way. When used in moderation and as part of a balanced diet - that includes a variety of whole foods like fruits, vegetables, lean proteins, and whole grains – it is less likely to lead to weight gain than when consumed in excess with processed or unhealthy foods.