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FUDCO

BRIEF

 

Brand Purpose: A taste of luxury, the highest quality produce that is naturally good for your health. Only the finest ingredients. In-store CTA: Taste of luxury

 

Tone: Premium brand. Think hotel chocolate – story telling premium. Main focus is quality nuts. Smaller farmers that take care etc - the story behind it. Focus on protein, gut health etc. The origin story. Cannot say organic or fair trade as they don’t have that accreditation.

Cashew Nuts

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Pale, plump and captivatingly crunchy, our premium cashew nuts are your secret staple for elevating any dish. Grown with love under the tropical warmth of the Keralan sun in South India – often referred to as "God's Own Country" – our wholesome kernels are rich in culture, picked at their peak, handled with reverence and carefully cleaned to ensure the highest possible quality. Delightfully low in sugar, yet rich in fibre, copper, protein and magnesium - because our farmers know minimal processing nurtures our nuts’ naturally sweetened fat & oil content. Whether you’re baking, snacking or striving to source that delectable crisp for your salad dish, make Fudco cashew nuts your new plant-based kitchen essential. For a difference you can trace right back to its origin; for luxury you can see, smell, and savour.

Internal / Staff:

Fudco’s premium cashews are pale and plump from Kerala in South India, home of the best! Our cashews are scrupulously cleaned and sortex processed at source using a sorting technology; the process helps improve the overall quality of food grains by ensuring they are clean, uniform, and free from impurities/foreign bodies/debris. It enhances the appearance and ensures consistency in size, which is especially important for packaging and consumer satisfaction. Our white whole crunchy kernels come in multiple sizes, are good for cooking, baking and as a snack. They are Aflatoxin Certified which ensures food or agricultural products (such as nuts, grains, and spices) are free from aflatoxins: toxic and potentially carcinogenic compounds produced by certain moulds. We use minimal processing to retain natural fat & oil content; our cashews are low in sugar, vegan and gluten free. They’re also rich in fibre & unsaturated fats, a good source of copper, magnesium, and manganese — nutrients important for the well-being of the body.

Jumbo Pistachios Roasted and Salted

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Pistachio green: that vivid burst of vibrance so vast it can transport your imagination overseas…to warmer climes that bask in the world’s finest natural ingredients. Every pistachio bearing the Fudco name is grown with care under the sun’s warming rays and lovingly selected and harvested to guarantee only the highest quality and distinguishably exquisite taste. Roasted on demand in the UK for the freshest and crunchiest crunch, our team of nutty experts know that minimal processing protects their naturally formed nutrients of protein, fibre, monounsaturated fats and vitamin E. Not only do they taste exceptional, but these clever little kernels contain powerful antioxidant and anti-inflammatory qualities to support your gut health. From decadent pistachio butter pastries to classic rice dishes, split open our premium pistachio shells to begin your next food journey and dive into the resplendent green.

Internal / Staff:

Fudco selects the finest quality pistachios to guarantee exquisite taste. With split open full shells revealing that vivid green colour, they’re roasted on demand in the UK for a fresher crunch. They are Aflatoxin Certified which ensures food or agricultural products (such as nuts, grains, and spices) are free from aflatoxins: toxic and potentially carcinogenic compounds produced by certain moulds. We use minimal processing to retain natural fat & oil content; our nuts are a superb source of plant-based protein, they’re high in fibre and monounsaturated fats, and contain key nutrients like vitamin E. Not only do they taste delicious, but these clever kernels contain powerful antioxidant and anti-inflammatory qualities to support your gut health.

 

Cinnamon Sticks

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We’re big on sustainability standards – that’s why our unique and flavourful cinnamon sticks are audited by our experts on the ground in China to elevate your dishes to the next level! Not only are we hot on our ethical origins, but we’re spicy when it comes to flavour; our cinnamon is derived from ‘Cassia’, also known as ‘cinnamon bark’ because it has a more intense flavour than original Ceylon cinnamon. Our delectably aromatic dalchini is deliberately luxurious to fill your food journeys with the nostalgic warmth of festivities gone by. Our promise of no artificial additives ensures our uncompromised bark remains rich in antioxidants, supports blood sugar regulation and reduces inflammation, while retaining its delicious natural sweetness. Our cassia bark is perfect for slow cooking or braising allowing its warm, fragrant notes to be released over time. Choose Fudco for luxury you can see, smell, and taste.

Internal / Staff:

Our cinnamon sticks are unique because they’re derived from ‘Cassia’, also known as ‘cinnamon bark’ because it has a more intense flavour and stronger pungency than original Ceylon cinnamon. We’re big on sustainability standards – that’s why our unique and flavourful cinnamon sticks (dalchini) are audited and quality checked in China. Our promise of no artificial additives ensures our uncompromised cinnamon remains rich in antioxidants, supports blood sugar regulation and reduces inflammation, while retaining its delicious natural sweetness. Our cassia bark is perfect for slow cooking or braising allowing its warm, fragrant notes to be released over time.

Walnut halves

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Extra light, irresistibly crunchy and beautifully baked by our trusted farmers under the mediterranean sun in Chile, our walnut halves are the perfect ingredient or snack to elevate your menu. Picked only at their peak, handled with love and carefully cleaned to ensure the highest possible quality with no nasty impurities. Our wholesome crops are artfully grown within a single season, creating wonderful walnuts distinguishable by their exceptionally light colour offering a rich, nutty and subtly sweet flavour, with no notes of bitterness. Delightfully rich in protein, magnesium, iron, zinc and healthy fats – why not garnish your dish with Fudco’s naturally nutritious and deliciously luxurious walnut halves? - as fresh as the Chilean fields they originate from.

 

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Our Extra light halves (90%+ halves guaranteed) are distinguishable in quality by their lighter colour offering a rich, nutty and subtly sweet flavour, with no notes of bitterness. Grown in Chile, they’re scrupulously cleaned and sortex processed at source using a sorting technology; the process helps improve the overall quality by ensuring they are clean, uniform, and free from impurities/foreign bodies/debris. It enhances the appearance and ensures consistency in size, which is especially important for packaging and consumer satisfaction. They are Aflatoxin Certified which ensures food or agricultural products are free from aflatoxins: toxic and potentially carcinogenic compounds produced by certain moulds. Picked only at their peak and handled with reverence, our wholesome crops are grown within a single season to maintain uniform quality, yield and performance. They’re rich in protein, magnesium, iron, zinc and healthy fats. The walnuts are sold as halves, meaning you don’t need to shell them yourself, making them more convenient for quick use in various recipes. They’re very versatile: they’re good for snacking, baking, garnishing, adding crunch to salads and used in a variety of savoury dishes, such as in stir-fries and pilaf.

 

Chilli Powder Kashmiri

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Crimson Kashmiri: that rich red colour resplendent in depth so reflective of the region of its origin. Our Kashmiri chillies are skilfully sourced, ground, and dried by our trusted suppliers to capture the heritage, culture and unparalleled natural beauty of Kashmir’s valleys, with its vibrant red colour and uniquely mild heat that sets it apart from the rest. We believe in protecting our rich history and traditions, so our Kashmiri chillies are 100% natural and minimally processed with no nasty chemicals or artificial flavours, because we know only the highest quality product promises that authentic smoky flavour you love. Delightfully rich in antioxidants, the capsaicin in our Chilli Powder Kashmiri can boost metabolism, aid digestion and may even assist in pain relief, so why wouldn’t you bring a healthy balance to your spices and enhance the fragrance of your dishes, by bringing the warmth of the Kashmiri landscape to your table.

Internal / Staff:

Our Chilli Powder Kashmiri undergoes strict audited sourcing and is quality-checked in Kashmir, India where it’s made from ground dried Kashmiri chilies. It is 100% unadulterated and IPM certified, meaning it’s totally natural with no pesticides, chemicals used, or artificial flavours added because we know only the highest quality product promises that authentic smoky flavour that our customers love. It’s distinguishable by its vibrant red colour and uniquely mild heat that sets it apart from other chilli powders. Delightfully rich in antioxidants, the capsaicin in our Chilli Powder Kashmiri can boost metabolism, aid digestion and may even assist in pain relief when applied topically in certain treatments. It is a key ingredient in many Indian curries and is also commonly used in marinades for tandoori meats like chicken, lamb, and vegetables due to its mild heat, smoky flavour and vibrant hue.

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