TRS

BRIEF

Brand Purpose: Trusted to deliver Traditional flavours, TRS Celebrates culture and heritage, bringing families together through the shared love of cooking. Trusted flavours, unmatched taste. Born in London.

Tone: More traditional brand; consumers who already know the health benefits of our products. Be careful not to patronise but discuss the content/quality of our products versus other brands. Lead in with something it’s used for….use this to make the best x, you’ll get the best result.

Garam Masala

External / Social:

Unexpected guests? Up against the clock? Or simply an occasion to impress?

Introducing our Garam Masala.

At TRS, we are known for creating consistent, high-quality spices so – if you need to add guaranteed warmth and authentic depth to you dish in a hurry, look no further! Our versatile and fragrant blend of 11 traditional spices offers an aromatic addition to any curry as quick as a flash! It’s not just flavour enhancing, it’s complex - with surprising hints of cinnamon, cloves and peppercorns. By bringing TRS Garam Masala to your kitchen, you'll have rich, trusted and irresistible flavours at your fingertips to put smiles on your families’ faces with minimal effort, in minimal time. TRS Garam Masala: a blend like no other.

Internal / Staff:

If you’re looking to add warmth and authentic depth to your dish, our versatile and fragrant blend of 11 traditional spices offers an aromatic addition to any curry. It’s not just flavour enhancing, it’s complex - with surprising hints of cinnamon, cloves and peppercorns. TRS Garam Masala is produced and packaged in the UK, it’s non-GMO and is IPM certified. It’s main KSP is that it’s a ready mixed recipe for flavour enhancing so it saves a lot of time by adding trusted and traditional flavours.

Gram Flour

External/Social:

Do you want 100% perfect pakoras? You need our 100% pure gram flour!

Made from only the finest and non-GMO Chana Dal, our prestigious stone-milled gram flour is 100% Desi Gram - known for its enhanced and authentic flavour - husked and split, then finely ground making it free from impurities, easier to cook with no clumps and more digestible. Our unique Gram Flour is consistently delicious: it’s subtly nutty to enhance dishes, not overpower them; it’s wholesomely earthy and traditionally aromatic, meaning it’s your new go-to for a variety of sweet and savoury recipes. At TRS, we’re proud of our traditions and heritage, so our gram flour has no additional additives or preservatives – what’s more, it’s naturally gluten-free and higher in protein and fibre, yet miraculously lower in calories and carbs than many competitors! TRS Gram Flour: tradition you can trust.

Internal / Staff

Our stone-milled gram flour is 100% pure; It’s made from only the finest and non-GMO Chana Dal. In other words, our prestigious stone-milled gram flour is 100% Desi Gram - known for its enhanced and authentic flavour - husked and split, then finely ground making it free from impurities, easier to cook with no clumps and more digestible. Our unique Gram Flour is subtly nutty to enhance dishes, not overpower them; it’s wholesomely earthy and traditionally aromatic, meaning it’s suitable for a variety of sweet and savoury recipes. At TRS, we’re proud of our traditions and heritage, so our gram flour has no additional additives or preservatives – what’s more, it’s naturally gluten-free and higher in protein and fibre, yet miraculously lower in calories and carbs than many competitors!

Whole Cumin

External / Social:

Struggling to master your Aloo Gobi? You need TRS Whole Cumin.

Our authentic and WHOLE jeera seeds are carefully grown and quality-checked in India, harvested only at their peak to ensure those deep layers of that distinctive musky flavour and earthy aromatic heritage are protected. We know that fragrant cumin powder remains at the heart of Indian cooking, so our whole cumin is free from artificial additives, preservatives, and chemicals, making it a 100% natural and pure product for you and your family.

Internal / Staff:

Our authentic and WHOLE cumin (jeera) seeds are carefully grown, audited and quality-checked in India, harvested only at their peak to ensure those deep layers of that distinctive musky flavour and earthy aromatic heritage are protected. They are IPM certified and have various health benefits; cumin has antioxidant & antibacterial properties, thereby improving gut health. We know that fragrant cumin powder remains at the heart of Indian cooking, so our whole cumin is free from artificial additives, preservatives, and chemicals, making it a 100% natural and pure product.

Chana Dal

External / Social:

Fancy some split chickpea fudge? You’ll need our premium Chana Dal.

But just what makes it so unique?

We source only the finest quality Desi chickpeas, meaning our chana dal is free from impurities and its appearance is practically perfect due to its consistent colour and uniform size.
Our dal is split evenly to ensure the ultimate cooking consistency.
The grains are scrupulously cleaned in the UK to maintain their naturally sweet, nutty flavour and ensure our chana dal’s super fresh, while its delectable aroma stands out from the crowd.
We’re proud of our heritage, so our dal is 100% preservative free; it naturally mirrors its original form to maintain authenticity and tradition.
We’re big on sustainable farming practices to ensure our desi chickpeas are responsibly sourced.
We are committed to minimal processing to preserve our dal’s vitamins, minerals, protein and fibre content, so you can trust us to help look after the health of you and your family.

Internal / Staff:

Our Chana Dal (split chickpeas) is cleaned and sortex processed in UK using a sorting technology; the process helps improve the overall quality of food grains by ensuring they are clean, uniform, and free from impurities/foreign bodies/debris. It enhances the appearance and ensures consistency in size, which is especially important for packaging and consumer satisfaction. Chana Dal (split chickpeas) is an essential ingredient in making authentic and tasty dishes, commonly used in curries, salads, soups and various Dal preparations. It has a sweet and nutty aroma and is delicious, nutritious, and packed with protein. As a food low on the glycemic index, Chana Dal helps maintain good cholesterol levels. Moreover, it reduces the risk of weight gain, diabetes, and heart disease. It is also a great source of dietary fibre, which aids digestion and helps with weight loss.

Brown Chickpeas

External / Social:

Spicing up some Sundal? You want our premium brown chickpeas to perfect this traditional Tamil speciality! TRS Kala Chana is carefully cleaned and cultivated by our trusted farmers to retain a richer, nuttier, buttery and irresistibly earthier flavour without any impurities because we know authenticity remains at the heart of Tamil culture. And it’s no wonder it tastes so delicious: we’re committed to consistent quality, taking special care to select only the perfect pulses according to their colour, size and – of course - texture. Because our chickpeas remain unprocessed, their naturally high protein, fibre, iron, phosphorus and calcium content skyrockets, plus we promise not to plague them with nasty preservatives or additives - making them your delightfully nutritious go-to choice.

Internal / Staff:

Our tasty, nutritious and versatile Brown Chickpeas (also known as Desi or Kala Chana) are a smaller version of the regular yellowy chickpeas. TRS Kala Chana is carefully cleaned and cultivated by our trusted farmers to retain a richer, nuttier, buttery and irresistibly earthier flavour without any impurities to make them as authentic as possible. They give a pleasant and mild aroma. We’re committed to consistent quality, taking special care to select only high-quality pulses according to their colour, size and texture. Because our Desi remains unprocessed, its naturally high protein, fibre, iron, phosphorus and calcium content skyrockets, plus we do not add artificial preservatives or additives like some other brands do, making them a nutritious choice; they’re also vegan and vegetarian. TRS Brown Chickpeas are exceptionally versatile: they can be used in curries, soups and salads. They can be stewed with meats like lamb and fish. They could also be mixed with couscous or tiny grains like quinoa or amaranth, then dressed with oil and spices to make interesting side dishes.